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Tea for every shade of feeling

Our FAll favorites

  • Monthly Loose Leaf Subscription
     
    Monthly Loose Leaf Subscription

    Monthly Loose Leaf Subscription

    Regular price $8.00+
  • Craft Syrups - 8oz
    Craft Syrups - 8oz
     
    Craft Syrups - 8oz

    Craft Syrups - 8oz

    Regular price $8.00+
  • Sweater Weather
    Sweater Weather
     
    Sweater Weather

    Sweater Weather

    Regular price $9.00
  • Golden Hour
    Golden Hour
     
    Golden Hour

    Golden Hour

    Regular price $9.00
  • Chai
    Chai
     
    Chai

    Chai

    Regular price $8.00
  • Blume Cloud Mug
    Blume Cloud Mug
     
    Blume Cloud Mug

    Blume Cloud Mug

    Regular price $22.00
  • Chai Sachets
    Chai Sachets
     
    Chai Sachets

    Chai Sachets

    Regular price $11.00
  • Color Theory Baggu
    Color Theory Baggu
     
    Color Theory Baggu

    Color Theory Baggu

    Regular price $22.00
  • Matcha Bowl
    Matcha Bowl
     
    Matcha Bowl

    Matcha Bowl

    Regular price $35.00
  • black teas

  • green teas

  • herbal teas

  • tea tools

why color theory tea?

  • Loose-leaf tea is much fresher, more flavorful, and more versatile than traditional store-bought bagged tea

  • Our teas are thoughtfully blended to meet you where you are, in any stage of life or shade of feeling

  • We donate a portion of your purchase to a mental health organization of your choice at checkout.

plus, our teas are

  • gluten free

  • soy free

  • sugar free

  • nut free

  • dairy free

  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
  • Essentials Starter Pack
Everything you need to get started brewing delicious loose leaf teas at home.
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FAQs

The short answer is loose-leaf tea is almost always much higher quality than tea bags. It stays fresher longer, has fuller flavor without bitterness or astringency, and it offers you the ability to scale your recipes up or down to suit your needs! Loose leaf tea is SO worth the extra effort!

We ship orders every Monday, Wednesday, and Friday unless you are notified otherwise. The only reason a shipment would be delayed is if an item in your order is on backorder, or if your order is placed on a holiday. However, we will always reach out if we anticipate delays!

We typically start with a general flavor profile and/or a feeling we want to achieve. From there, we decide which type of tea (black, green, etc.) would be the best base for the tea, and build from there. We sample tons of options before landing on our final blends. We also work with a specialty tea importer who ensures the producers at origin are well paid.

Unlike average grocery store teas which are made from dust and fannings leftover from tea production, our pyramid eco sachets are loaded with the EXACT same high quality full-leaf teas we fill our loose bags with, and they are perfectly portioned for optimal extraction. As a bonus, they are made from biodegradable vegetable starch and are completely plastic-free. We love loose-leaf tea, but our sachets allow us to meet customers where they are, without compromising on quality!

We believe that there is a massive mental health benefit to the routine, intentionality, and moments of calm you get when brewing loose-leaf. However, we would NEVER suggest a tea as a substitute for therapy or medication provided by a professional. While our teas are designed to bring you joy, please remember to seek help if you're concerned about your mental health.

It doesn’t take much! You really only need filtered water, an infuser of some sort, a scale, and (of course) really delicious tea to brew a great cup! However, if you’re interested in elevating your at-home tea game, check out our blog and sign up for our email list for tips, tricks, and recipes!

At a minimum, you can expect each bag to make about 14-15 cups of tea. However, since we use high-quality loose leaf teas, you have the ability to re-steep teas with only marginal loss of flavor intensity.

Not all of them! If you’re looking for something with no caffeine, shop our herbal teas (also known as tisanes). We make sure to carry a variety of caffeine-free teas so everyone has the ability to enjoy something.

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